Filed under: Marketing/Advertising, Videos, Hyundai

Hyundai is practically a regular at the Super Bowl by now, having run Big Game spots touting the Genesis, Genesis Coupe, Elantra and Brett Favre over the past few years. Those ads focused on more practical reasons to buy a Hyundai. This year, Hyundai's intent on "sparking an emotional connection with consumers" with an ad that is as super as its backdrop.

With quips that sound like a halftime go-git-'em talk, Hyundai's VP of marketing said, "We're making Super Bowl spots. We need to get that headset on. The bar…

The 2012 Hyundai Veloster has plenty of hot hatch potential, but its frugal, 1.6-liter, direct-injected four-cylinder just isn't going to cut it for those more concerned with speed than fuel economy. While a turbo model has long been rumored, we've now got confirmation - sort of.

While Hyundai hasn't said anything official about the turbo Veloster, it has unveiled a new turbocharged 1.6-liter engine at a conference in Korea this week. Hyundai says it spent 52 months and over $60 million developing the new mill, which meets California's ULEV-2 and Euro 5 standards.

The 204-horsepower…

The 2012 Veloster may be Hyundai's new hotness, but the Genesis Coupe is still its flagship performance car. And with this year's SEMA show right around the corner, Hyundai is quickly readying a full fleet of tuner cars to debut in Las Vegas. Here, we see the Genesis Hurricane SC - a collaboration between the Hyundai America Technical Center (HATCI) located near Ann Arbor, Michigan, and companies like Magnuson Products, Rhys Millen Racing, Harman International and Torvec Inc.

As its name suggests, the swan song of this tuned Genesis Coupe is its engine - a supercharged version of Hyundai's…